Hands-on product design leader based in London specialising in B2B, SaaS, AI Analytics and Platforms.
With a strong track record of developing multiple products from 0-1, I bring extensive experience in leading design and product across multiple cross-functional teams in fast-paced startup and scale-up environments.
Originating from a visual background, my 15+ years of UX experience is complemented by a wealth of knowledge in product management and a robust set of technical skills, including coding that I utilise to rapidly prototype to explore and test ideas.
Rooted in Design Thinking and Lean UX, my approach focuses on learning and validation through continuous research and experimentation. Leveraging iterative design and development to tackle complex challenges with simple, elegant solutions.
I am passionate about driving value through data-informed decisions. By positioning user experience as a key differentiator, I transform company vision into compelling strategies that align business goals with customer needs.
The value of design comes from achieving outcomes for users and businesses. By ensuring our work delivers value through impactful solutions and experiences that truly matter, this approach promotes informed decision-making, purposeful innovation and continuous improvement.
Great products and services are built on a deep understanding of user needs and behaviours. I advocate for a culture of continuous discovery and learning, allowing teams to stay attuned to evolving customer needs and rapidly iterate our products to help users achieve their goals.
I believe in the power of simplicity. By reducing cognitive load and prioritising user flows and essential elements, we can create products that enable users to achieve their goals more efficiently. This leads to more delightful experiences, greater lasting impressions, and timeless design quality.
A clear, shared vision is the cornerstone of our success, aligning our efforts and driving us forward. It fosters a collaborative culture and steers teams and the organisation towards our long-term objectives. This vision serves as a guiding compass that helps navigate challenges and seize opportunities, ensuring that we are all working towards the same future.
Empathy serves as a foundation for effective collaboration, both within teams and across the broader organisation. By practicing active listening and creating a supportive environment, I strive to understand the diverse needs, perspectives, and emotions of colleagues and stakeholders. This people-centric approach fosters an environment where individuals feel valued, trusted, and empowered to contribute their best work.
Growth is vital for both organisations and individuals. I am dedicated to nurturing development within teams by encouraging team members to embrace challenges, pursue learning opportunities, and continuously improve their skills. To ensure sustainable organisational growth, it's crucial to balance business needs and customer expectations, rather than pursuing short-term gains that may not align with the company's long-term vision..
In today's fast-paced marketing landscape, teams face two critical hurdles:
These challenges result in:
By leveraging cutting-edge AI technology, we can revolutionise campaign targeting for businesses with large customer bases.
Our innovative approach aimed to:
Goals:
View my approach to see in more detail. A case study available on request via the button below.
Revenue Increase
Task Completion Time Reduction
Task Success Rate
User Satisfaction